So,as I am taking my study break and going through my Facebook newsfeed,whilst munching on a chocolate chip cookie. I am dying of all this heat ,dehydrated and need some energy to survive.
My curls are dancing around,which is making me even more frustrated because they are touching and irritating my skin. Yes,that is my level of patience in 45 Centigrades.
Anyhoo, back to my newsfeed,I see three articles of interest :
1)A new advertisement campaign by Victoria’s Secret. So ,what is new this time is that they are asking women to shun their bras for bralettes . A brand that stuffs their bras with thick padding is suddenly asserting that you do not need it;and I am like okay ;yes,hello! What !
And I google the bralettes that are available online . So does La Senza have it? Maybe I should go to a mall and buy it. And then I look at myself and see a victim of postfeminist media trend . Yes,homies that is right . There are no footnotes to this article ,as I am sick of writing academic papers. So,a quick rewind; Bralettes are basically bras without padding and something which is a mix of a camisole ,bra,and a crop top. And what is Postfeminism , a trend that came ,according to me after the invention of contraceptives ,where women felt liberated and had sex like men(mocking every bit of it)? For further reference see all Carrie Bradshaw episodes,of Sex and The City . If not,then understand this;the media culture,most of the 1960’s started picturing women in the media, who are smoking ,and wearing power suits and at the same time at home doing laundry in a washing machine ,which meant that appliances are equivalent to happiness ;and that woman can have it all. They have achieved feminism and what they need to do is to juggle between their home and work . All these trends were basically ,patriarchal society giving agency to women ,but in a disturbing way,where women were made to believe that they need to use some product,or act in a certain way to show that they are empowered or liberated . Sexual freedom was actually nothing but a patriarchal structure that was constructed as a mirage by men to meet their own ends . For further reference see Foucault’s “History of Sexuality “ and the lovely Julia Roberts movie “The Mona Lisa Smile”.
So,is it relevant today?
If some Lingerie company is compelling me to look at myself in a certain way ,then yes it is. Will I use them,yes maybe,to see what the fuss is all about! A new cage for your girls !!
Say that to my D cups,says a friend !
The other two articles will be discussed in my next blog .